Platinum Equity acquires Cox Target Media
Date reported: 03-January-2017
Type: M&A
Sector Group / Sector: Alternative media / Direct Marketing
Buyer / Investor
Name: Platinum Equity
Location: North America & Caribbean / United States
Business type: Financial
Target / Investee
Name: Cox Target Media
Location: North America & Caribbean / United States
Seller
Name: Cox Media Group
Location: North America & Caribbean / United States
Business type: Trade
Deal details
% stake:
Amount:
Description: Platinum Equity has acquired Cox Target Media from Cox Media Group. Financial terms of the transaction were not disclosed. Based in Florida, CTM`s businesses comprise a leading direct marketing service providers, reaching more than 100 million consumers, primarily through Valpak Blue Envelope household mailers, and Savings.com, an online provider of digital coupons and promotional codes.
Advisors
Cox: Goldman Sachs