Nielsen acquires TV metadata firm, Gracenote for USD 560 million
Date reported: 20-December-2016
Type: M&A
Sector Group / Sector: Marketing services / Data Analytics
Buyer / Investor
Name: Nielsen
Location: North America & Caribbean / United States
Business type: Trade
Target / Investee
Name: Gracenote
Location: North America & Caribbean / United States
Seller
Name: Tribune Media Company
Location: North America & Caribbean / United States
Business type: Financial
Deal details
% stake: 100
Amount: USD 560 millions
Description: Nielsen has acquired the television metadata company, Gracenote for USD 560 million. Gracenote provides reference information for over 12 million movie and television listings and 200 million music tracks, and drives the interfaces of the major streaming digital media services, as well as the connected technology systems in over 75 million automobiles.
Advisors
Nielsen: PJT Partners