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Market sizing & analysis

 

We work with our clients on market sizing and analysis assignments.  We have worked in both developed and emerging markets to help our clients better understand the size, structure and opportunities in the media, telecoms and technology sectors.

The G2Mi research databases provide a unique resource of industry data allowing us to meet client requirements efficiently and often at lower cost.


Education Publishing in India
Context
Worked with a leading textbook publishing group to size the opportunity for K-12 English language books in India.

Approach
As part of the assignment, we analysed the market on a state by state basis and identified both commercial and government-owned publishers active in the market.



Classified media segments in six countries

Context
Major Asian diversified media group, keen to assess attractiveness of classified markets in neighbouring countries.

Approach
Analysed the size, structure and competitive landscape of classified media segments (employment, property, automotive, dating/matrimonial, local general) in six countries.


Construction industry data service
Context
Leading provider of B2B construction industry data keen to evaluate the opportunity to launch a new service in an important emerging market.  

Approach
Worked with the company on evaluating demand from potential clients, assessing the challenges of sourcing data and developing an implementation plan.  Also undertook a 'mystery shopping' exercise of existing services to evaluate potential competition.   
 


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