Business intelligence on the global media, telecoms and technology sectors Login | Register | Contact Us
  Research Tools
  Company Profiles
  Company Analyzer
  Sector Snapshots
  Transactions Data
  Premium Reports
  G2Mi service
  Overview
  Key features
  Why G2Mi?
  Subscription options
  Purchase single reports
  Download free research
  Download brochures
  Advisory services
  Services we offer
  Market sizing & analysis
  Growth strategy
  Deal support
  Benchmarking analysis
  Marketing services
 Browse company profiles
 Submit your company profile
Industry Directory
  Professional services
  Public relations
  Investor relations
  Corporate finance advisers
  Consulting
  Legal services
  Marketing services
  Market Research
  Direct Marketing
  Digital & Interactive Marketing
  Advertising Agencies
  Media Planning and Buying
  Investors
  Private Equity
  Venture Capital
  Technology Venture Capital
  Jobs and training
  Executive selection
  Professional development
  Employment websites
  Employment agencies
  HR consulting
 


Denmark - Consumer magazines

Description

In 2007, approximately 68 consumer magazine titles were published: 52 monthly/quarterly titles and 16 weekly titles.  The magazine market generated approximately DKr 816 million of advertising expenditure with a decline in the contribution to total media market adspend in 2008.  Consumer magazines are published in 4 general groups: general-interest magazines, opinion magazines, TV and radio guides, and professional and scientific magazines.  Magazines are mostly distributed through subscription as opposed to single copy sales.

Foreign players have a small presence in Denmark, however, the consumer magazine market is dominated by national players.  Allers Press A/S, a subsidiary of national player Allers Group, is the largest player, publishing 39 titles in the country.  In 2007 it held a 73% market share in the weekly magazine market.  Other market participants include Egmont Magazines AB and Bonnier Publications.  Bonnier Publications publishes 10 magazine titles in the country.

In 2008, the major development in the consumer magazines market was the acquisition of Helse, a lifestyle magazine by Helse-Active Living for DKr 5 million.  In the same year, Bonnier Publications A/S also acquired a 51% stake in Vkusnaja Zhizn, a Russian magazine publisher.

 

Key data
Total magazine Adspend (2008): DKr 816 million
Total magazine Adspend growth: (CAGR, 2004-08): 5.7%
Total magazine as a % of total adspend: 5.5

Major Players:
Allers Press A/S, Egmont Magazines AB and Bonnier Publications.

Need more detail?
Detailed analysis on this sector is available for purchase. We can also undertake bespoke sector analysis based on your specific needs.


Print 
Download PDF version 
Bookmark with Delicious 
Follow G2Mi on Twitter

     
     



About Us | Privacy and Usage Policy | Partnerships | Press
 © Heernet Ventures Limited 2013 All Rights Reserved.
(Heernet Ventures is a Private Limited Company Registered in England)